John Lewis & Partners

What’s more emblematic of hearth and home than a kettle and a toaster?

As John Lewis & Partners have such a strong presence in UK homes, it’s no surprise they wanted to introduce an own-brand product to the nation’s kitchen counters. 

Simple, unique and excellent value for money were the watchwords in the brief, while remaining true to the spirit of the JLP brand. The end result hits home: a product whose subtle design and sophisticated simplicity lifts it clear of all competition – not only at the same price point but at double its price.

All products are of steel and plastic construction, with a kettle, 2-slot and 4-slot toaster in the range.


Product design, Art direction, Visualisations

John Lewis & Partners

Salvador Fitzgerald