John Lewis & Partners - Spectrum

The John Lewis & Partners Spectrum Range speaks for itself.

Since its arrival in 2014, the family of products in ever-new colours has grown in volume and popularity. It has helped identify John Lewis & Partners’ own-brand audio as a market leader of uniquely-designed, innovative products. The range primarily consists of radios for the home and, more recently, Bluetooth speakers and alarm clocks.

The packaging was designed in collaboration with Pentagram to reflect the bold colours of the product and create impactful in-store shelf presence. It has helped raise the bar of own-brand packaging across the industry and contributed to the overwhelming success of Spectrum.

Disciplines
Product design, Packaging design, Art direction, Visualisations

Client
John Lewis & Partners

Packaging Collaboration
Pentagram

Photography
Various