Alex.Hammond.

Brand Strategy + Creative do-er

Role
Creative Direction

 

Project
A duo of products available in black and white.

These two products undeniably took influence from the 50’s and 60’s audio design era, using bare metal, simple forms and a fuss-free user-interface to encase a functional yet simplified product. The features most used brought to the forefront, those infrequently used moved into a user interface accessible only through the customised LCD screens.

 

Disciplines
Product design, Art direction, 3D

Client
John Lewis & Partners