Let’s talk about me
Never content with sticking to just one creative discipline, I’ve spent the last 20 years exploring as many as possible. I began with industrial design, transitioned into CGI and animation, made stops in photography and software development, and even dipped my toes into typography, illustration, and interior design along the way.
I genuinely love it all — even web design.
“Cross-pollination” is one of my favourite concepts: one discipline influencing another, approaching technology from a fresh perspective, or applying creative logic to an analogue sector. Whatever the method, the goal is always the same: to use creative skills and tools to bring ideas or businesses to life. That’s what keeps me ticking.
I split my time between East Sussex, London, and Suffolk, where I’m always up for a coffee and a chat about anything design-related.
— Alex
- StudioHammondFounderThe creative agency for brands, packaging, products and marketing assets. Clients range from John Lewis, Louis Poulsen and Adidas to growing businesses like Fen Farm Dairy and Flint Vineyard
- Wainford & The SiloOwnerA refurbished grain silo on the River Waveney: a café serving speciality coffee roasted on site, with tapas nights, a sauna and two places to stay sleeping up to 16
- LandGridFounderSoftware we developed to bring people together around a place they care about. Each supporter takes a square on the map, puts their name to it and sees who’s beside them
- ImagefactoryFounderA platform that let brands design one marketing image or video with care, then generate thousands of personalised, on-brand versions — for billboards, bank cards and birthday messages
- The Secret Life of the PencilCo-founderPortraits of the pencils of famous creatives such as William Boyd and Sir Paul Smith, made with photographer Mike Tinney — exhibitions across Europe and Japan, a book and a TEDx talk
- 2&3Co-founderIllustration studio co-founded with Jitesh Patel that brought a paper quilling aesthetic to 3D illustration, for clients including Vogue, Emirates, Toyota, Barclays, Marriott and the Smithsonian
At a glance
- 20 years across industrial design, CGI and animation, photography, software, typography, illustration and interiors
- Brand architect for Flint Vineyard, from launch to its 2024 investment round
- Creative direction for Fen Farm Dairy — Best Cheese Brand 2023, 2024 and 2025
- Co-founder of illustration studio 2&3 with Jitesh Patel
- Co-founder of The Secret Life of the Pencil with photographer Mike Tinney — exhibitions in Europe and Japan, a book and a TEDx talk
- Founder and creative lead of Imagefactory.io