Fen Farm Dairy epitomizes successful rural diversification. Once a traditional dairy farm constrained by the milk industry, it has transformed into a producer of high-value, beloved cheese, butter, and yogurt. This dairy business maintains complete control over every aspect of production—managing the land, caring for the cows, crafting the milk, and overseeing the artisan production process—a level of detail that is truly unique in the industry. Years of dedication, attention to detail, and a clear vision for change have shaped Fen Farm Dairy into what it is today.

From the early days, I’ve been involved in building their brand, providing creative direction, designing packaging, and developing their web presence. I continue to support Fen Farm Dairy with their brand strategy—and through the consumption of vast amounts of their delicious dairy products.

Creative Direction / e-com / Packaging Design / Strategy 

Measure of success

- Awarded best Cheese Brand 23, 24 & 25
- 10x increase in DTC sales over 5 years